“A serene and elegant icon as the essence of a marine skincare product.”
The ELEMIS mermaid represents the essence of the “Pro-collagen Marine oil” product. The facial oil contains natural marine ingredients that deliver hydration to the skin. It was important to stand out the main features of the product in the illustration.
To create the visual essence of the product, a hand-painted tail with the colours of the bottle adds a personal and sophisticated touch. The minimal lines of the mermaid keep the overall look simple yet effective, much like the natural ingredients of the brand.